Win Before The RFP

We shape major contracts by influencing decision makers with capture campaigns that leverage CIA tradecraft and behavioral psychology.

Need Identified

Everyone knows the importance of shaping. But how do you really engage and convince decision makers early in the process? It takes a mastery of customer need. Most contractors struggle to nail down exactly what the customer is wrestling with–tech, workflows, and the often-neglected culture, mindset, personalities, values, aspirations, and barriers. This causes a cascading series of incomplete messages and solutions that fail to stick. You've missed your opportunity to win.

Campaigns tailored to your customer's exact needs via personality profiling, message development, sales funnels, video production, social media posts, direct emails, engagement analytics, landing pages, conference strategies, recruiting videos.

Imagine

Well before the RFP is released, you've stopped chasing the customer because they're chasing you. Why? Because your campaign of perfectly tailored messages and stories made the customer realize you're the only path to success.

You've already made an impact. Your customer is deeply impressed by your message and solution.

RFI Issued

Industry Day

RFP Drops

Proposal Submitted

Oral Presentation

Contract Awarded

And you're prepared for proposals with a backbone of core messages and supporting stories you know your customer connects with.

Your Missed Opportunity

Your Shaping ARsenal

Successful shaping campaigns build communities of engagement that welcome customers into conversations. Analytics track customer topics of interest while sales funnels guide them toward a desired action. We arm your teams with an arsenal of content to prime, supplement, and expand upon all of your team's customer engagements. Each piece of content is a conversation that supports your core messages and targets a specific audience of influencers or decision makers.

Click to view content samples below:

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Your shaping arsenal may include video production, writing copy, and design for:

Social Media: paid advertising, direct messages, staff posts

Conferences: landing pages, booth videos, print materials, presentation/panel scripts, pitch/demo scripts, highlights/recap videos

Direct Email: sales/services overviews, human impact stories, mini documentaries, recruiting campaigns, tech demos, tutorials, staff bios

Websites: homepage copy, conference landing pages

Podcasts: episodes, highlights, teasers

Webinars: landing pages, live webinars, highlights, teasers

Our Process

Crystalize Your Customer's needs

Using CIA intel collections techniques and behavioral psychology profiling we help you develop a deep understanding of customer needs, working environment, and decision maker/influencer psychologies.

Develop targeted messages

Using CIA communications tradecraft we convert deep customer understanding into messages and supporting stories that communicate to their exact business needs and psychological profiles. These messages and stories become your team's playbook for all customer communications.

Produce Shaping Arsenal

We arm you with an arsenal of shaping content to supplement all customer engagements. Content may include videos, social media posts, landing pages, white papers, editorials, podcasts, and more. They can be used for BD emails, conferences, sales tools, funnel strategies, and marketing material.