Effective capture campaigns influence decision makers by converting technology and process into mission stories that make an EMOTIONAL and INTELLECTUAL point. This is the essence of communicating value.
Our methodology built from
CIA TRADECRAFT, BEHAVIORAL PSYCHOLOGY, and refined through ANALYTICS
is the most effective (legal) way to
GAIN THE COMPETITIVE ADVANTAGE.
This is a hill we'll die on.
Communicate value during every customer engagement with a
Mulitmedia Shaping ARsenal
Mul∙ti∙me∙di∙a Shap∙ing Ar∙se∙nal / n
A library of messaging content to prime, supplement, and expand upon all of your team's customer engagements during capture campaigns.
You've stopped chasing customers and they're chasing you.
WHAT DO MULTIMEDIA SHAPING ARSENALS DO?
Deepen your customer understanding through analytics
Funnel customers toward desired actions
Target decision makers and influencers with core messages
Build communities of engaged customers
Welcome customers into conversation
Click to view samples below:
Campaign Development | Video Production | Graphic Design | Written Copy
Direct Email: sales/services overviews, human impact stories, mini documentaries, recruiting campaigns, tech demos, tutorials, staff bios
Conferences: landing pages, booth videos, print materials, presentation/panel scripts, pitch/demo scripts, highlights/recap videos
Social Media: paid advertising, direct messages, staff posts Webinars: landing pages, live webinars, highlights, teasers
Websites: homepage copy, conference landing pages. Podcasts: episodes, highlights, teasers
$953M PARSONS | United States Air Force, ABAD
$617M PARSONS | Remote Sensing Center, CEOIS
$450M MANTECH | NASA JPL ICE
$100M OCTO METRIC | US Citizenship and Immigration Services, PLANXS
A DIFFERENT Yet Proven Approach
We've helped government contractors win billions by using DIFFERENT skills and approaches to communicate your mission value.
We use frameworks developed by CIA Presidential Briefers to instantly get to the heart of the matter; translating complex issues into simple yet impactful messages. Leveraging CIA tradecraft we develop your Ultimate Value Statement and tight assertions that clarify your message and cut to the essence of what your customer cares about.
Effective shaping offers the perfect solution to your customer's exact problems. But shaping is mastered by communicating your solution in a way that connects to your customer's core values. We profile target audiences of decision makers and influencers using behavioral psychology. Then we elicit mission stories from your team that connect to your customer's mindset, personality, values, aspirations, and pain points.
Firms typically mistake social media as a soft marketing tool. We use social media to directly target key decision makers and influencers according to their behavioral psychology. We also use social media analytics to gather critical insight on additional customer pain points, misunderstandings, and areas of interest to refine your customer understanding.
TRUST AND RAPPORT
Typical marketing/communications firms can't go deep on mission, tech, or business and you get generic content that reflects a lack of expertise. Our client relationships bloom when technologists recognize—through questions, comments, analysis—we also share mission expertise and a deep understanding of technology. This is the only way to partner with engineering talent to produce incisive content. And our ability to relate and connect with a wide variety of personality types elicits the energy required to convert technologists into engaging on camera personalities.
Trusted by Industry Leaders
Capture campaigns are most effect as continuous efforts built into annual BD and capture team budgets. Alternatively, campaigns can be tailored to meet your exact capture needs designed for 12, 6 or even 3 months before the RFP.
Our capture campaigns provide additional value across the entire acquisition cycle. In addition to early shaping, your team is now armed with core messages and supporting stories that provide the backbone for winning proposals, oral presentations, and technical demonstrations.
For specific pricing please reach out to schedule a free strategy call.