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Win Before The RFP

We help you shape major contracts by influencing decision makers with capture campaigns that leverage CIA tradecraft and behavioral psychology.

Our Ethos

Effective capture campaigns influence decision makers by converting technology and process into mission stories that make an EMOTIONAL and INTELLECTUAL point. This is the essence of communicating value.

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Our methodology built from

CIA TRADECRAFT, BEHAVIORAL PSYCHOLOGYand refined through ANALYTICS

is the most effective (legal) way to

GAIN THE COMPETITIVE ADVANTAGE.

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This is a hill we'll die on.

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Communicate value during every customer engagement with a

Mulitmedia Shaping ARsenal

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A library of messaging content to prime, supplement, and expand upon all of your team's customer engagements during capture campaigns.

IMAGINE

You've stopped chasing customers and they're chasing you.

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WHAT DO MULTIMEDIA SHAPING ARSENALS DO?

  • Deepen your customer understanding through analytics

  • Funnel customers toward desired actions

  • Target decision makers and influencers with core messages

  • Build communities of engaged customers

  • Welcome customers into conversation

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Click to view samples below:

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TURNKEY CAPABILITES

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​Campaign Development |  Video Production  |  Graphic Design  |  Written Copy

Direct Email: sales/services overviews, human impact stories, mini documentaries, recruiting campaigns, tech demos, tutorials, staff bios

Conferences: landing pages, booth videos, print materials, presentation/panel scripts, pitch/demo scripts, highlights/recap videos

Social Media: paid advertising, direct messages, staff posts          Webinars: landing pages, live webinars, highlights, teasers

Websites: homepage copy, conference landing pages.         Podcasts: episodes, highlights, teasers

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CAPTURE WINS

 

$953M      PARSONS  |  United States Air Force, ABAD

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$617M      PARSONS  |  Remote Sensing Center, CEOIS

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$450M      MANTECH  |  NASA JPL ICE

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$100M      OCTO METRIC  |  US Citizenship and Immigration Services, PLANXS

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A DIFFERENT Yet Proven Approach

We've helped government contractors win billions by using DIFFERENT skills and approaches to communicate your mission value.

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CIA Communications Tradecraft

CIA TRADECRAFT

 

We use frameworks developed by CIA Presidential Briefers to instantly get to the heart of the matter; translating complex issues into simple yet impactful messages. Leveraging CIA tradecraft we develop your Ultimate Value Statement and tight assertions that clarify your message and cut to the essence of what your customer cares about.

BEHAVIORAL PSYCHOLOGY

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Effective shaping offers the perfect solution to your customer's exact problems. But shaping is mastered by communicating your solution in a way that connects to your customer's core values. We profile target audiences of decision makers and influencers using behavioral psychology. Then we elicit mission stories from your team that connect to your customer's mindset, personality, values, aspirations, and pain points.

ENGAGEMENT ANALYTICS

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Firms typically mistake social media as a soft marketing tool. We use social media to directly target key decision makers and influencers according to their behavioral psychology. We also use social media analytics to gather critical insight on additional customer pain points, misunderstandings, and areas of interest to refine your customer understanding.

TRUST AND RAPPORT

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Typical marketing/communications firms can't go deep on mission, tech, or business and you get generic content that reflects a lack of expertise. Our client relationships bloom when technologists recognize—through questions, comments, analysis—we also share mission expertise and a deep understanding of technology. This is the only way to partner with engineering talent to produce incisive content. And our ability to relate and connect with a wide variety of personality types elicits the energy required to convert technologists into engaging on camera personalities.

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Trusted by Industry Leaders

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Scope

ADDITIONAL VALUE

Capture campaigns are most effect as continuous efforts built into annual BD and capture team budgets. Alternatively, campaigns can be tailored to meet your exact capture needs designed for 12, 6 or even 3 months before the RFP.

Our capture campaigns provide additional value across the entire acquisition cycle. In addition to early shaping, your team is now armed with core messages and supporting stories that provide the backbone for winning proposals, oral presentations, and technical demonstrations.

For specific pricing please reach out to schedule a free strategy call.

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