Win Before The RFP

We shape major contracts by developing campaigns that influence decision makers early in the process by leveraging CIA tradecraft and behavioral psychology.

Missed Opportunity

Imagine

Contractors struggle to define the real customer need. Defining customer need goes beyond modern tech and workflows–it's culture, management, mindset. But even deeper, it's knowing their individual values and their dreams for their agency and what is preventing them from achieving that vision. The result is incomplete messages and solutions that only speak to one part of the problem resulting in ineffective proposals, orals, and demos.

Imagine well before the RFP is released, you've stopped chasing the customer because they're chasing you. Why? Because through a perfectly tailored series of messages and stories they realize you're the only way they can succeed.

Videos

Social posts

Direct Emails

Conference Landing Pages

Funnels

Now you're reaffirming a clear message that's been established

RFP

Orals

Contract Awarded

WHAT is a GCD Campaign

Now you're reaffirming a clear message that's been established

BD Videos

Social posts

Direct Emails

Conference Landing Pages

Funnels

Recruiting Videos

Our Process

Crystalize Your Customers needs

Using CIA intel collections techniques and behavioral psychology profiling we help you develop a deep understanding of customer needs, working environment, and decision maker/influencer psychologies.

Develop targeted messages

Using CIA communications tradecraft we convert deep customer understanding into messages and supporting stories that communicate to their exact business needs and psychological profiles. These messages and stories become your team's playbook for all customer communications.

Produce Shaping Content

We arm you with an arsenal of multimedia content to supplement all customer engagements. Multimedia may include videos, social media posts, landing pages, white papers, editorials, or podcasts. They can be used for BD emails, conferences, sales tools, funnel strategies, marketing material.

THE GCD

HIERARCHY

OF NEEDS

WIN

RATe

Increase

EARLY AND

EFFECTIVE

SHAPING

COHESIVE

COMMUNICATIONS

OF SOLUTION

CRYSTALIZED CUSTOMER SOLUTION

WHOLISTIC UNDERSTANDING OF CUSTOMER NEED

The Problem

Contractors struggle to define the real customer need. Defining customer need goes beyond the modern tech and workflows. It's culture, management, mindset. But even deeper, it's knowing their individual values and their dreams for their agency and what is preventing them from achieving that vision. The result is incomplete messages and solutions that only speak to one part of the problem resulting in ineffective proposals, orals, and demos.

How to win

Increased win rate occurs when customer RFPs reflect your solutions as a result of early and effective shaping. Effective shaping requires communicating an exact customer solution across all customer engagements. Crystalizing customer solutions only occurs after a wholistic understanding of customer need.

We help you shape earlier by under

complete the picture, develop messages that meet customer needs, and develop content that makes customers come looking for you.