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UsE video to boost M&A

See how a 60 second video teaser captures the leadership insight and growth culture at SilverEdge GS to stoke M&A buyer engagement.

Maximize M&A Value

We help you sell businesses faster at higher valuations by converting business financials and PowerPoint into gut grabbing messages and stories that convey growth potential.

M&A Services

Demonstrate mission value and growth potential with

Pitch Deck Message Development   |   Presentation Coaching   |   Video Production

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Leveraging Video

Leveraging Video

We use CIA Tradecraft, Behavioral Psychology, and Hollywood Storytelling techniques to produce capability videos that communicate value far beyond the basics of a pitch deck.

HOW DOES VIDEO ADD VALUE TO M&A?

  • Increase number of potential buyers

  • Increase LOI valuations

  • Establish credibility of business and leadership

  • Demonstrate the value of your IP

  • Convert skeptics into emotionally invested buyers

  • Increase probability of sale

VIDEO TOPICS

Corporate overviews, mission/human impact stories, leadership overviews, tech demos, customer testimonials

VIDEO USES

Sales teasers, pitch openers, slide deck supplements, direct emails, business websites, social media

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Our Unique Value Prop

"It’s like having a business therapist that gets results.”

- CEO & Former Client

THE CHALLENGE

Working with C-suite execs to draw out what matters and improve how they say it can be daunting. Egos, personality types, and business/technical complexity often overwhelm the uninitiated. And the fluffy concepts and generalities produced by well-meaning marketing/communications firms can’t help.

 

THE SOLUTION

We have the expertise to connect with executives on a peer-to-peer level. And our innate capacity to listen and adjust to different leadership styles enables us to elicit and foster insights, stories, and examples of mission success that exude growth potential. The human element of the job cannot be overstated. Our ability to build comfortable relationships, use humor, and push when appropriate has caused many clients to say, “It’s like having a business therapist that gets results.”

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A DIFFERENT Yet Proven Approach

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CIA Communications Tradecraft

CIA TRADECRAFT

 

We use frameworks developed by CIA Presidential Briefers to instantly get to the heart of the matter; translating complex issues into simple yet impactful messages. These frameworks enable us to crystallize value propositions and develop tight assertions that cut to the essence of what buyers and investors care about.

BEHAVIORAL PSYCHOLOGY

Communicating value is mastered when you connect to a buyer's core values. We profile target audiences of decision makers and influencers using behavioral psychology to connect to their mindset, personality, values, aspirations, and pain points.

HOLLYWOOD STORYTELLING

Stories STICK. And a good one causes the listener to interpret events as if they were happening to themselves. That’s selling on another level. We’ve spent decades blending creative approaches with Hollywood techniques to develop short, compelling business stories that sell. It’s all about portraying real characters that overcome mission critical events. That’s how you make an emotional and psychological point to entice buyers.

TRANSFORMING SPEAKERS

We’ve helped hundreds of introverted technologists become compelling speakers. Our proprietary coaching and directing techniques help ineffective speakers identify and connect with passions that energize them. And this energy—fueled by their personal experience—transforms the stiff and nervous into compelling forces that buyers feel, believe, and buy into. This is one of the major reasons we have helped firms win billions in federal orals presentations.

For specific pricing please reach out to schedule a free strategy call.

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Trusted by Industry Leaders

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